Mon - Fri: 9am - 6pm
The Cradle Nursery
With multiple nursery locations and a wide range of learning and childcare services, the challenge was to create one consistent digital experience that allowed each setting to maintain its own identity while making it easy for families to find the information they needed.
The Cradle Nursery is a childcare provider with nursery settings in Wigston, Handsworth and Oldbury, providing early years care and learning for children and supporting families throughout their child’s development. The Wigston nursery is based at 306–308 Leicester Road, while the Handsworth and Oldbury settings are located in Birmingham and Oldbury respectively. Pitstop Branding designed and developed a friendly, parent-focused website that brings the different nursery settings together under one digital experience. The website focuses on the nursery’s approach to learning, individual support, inclusivity, school readiness and day-to-day communication with parents. It also gives families an easy way to explore each nursery, discover the learning environment and book a visit.
We developed a family-focused digital strategy designed to position The Cradle as a welcoming and trusted childcare provider. The website combines authentic photography, friendly design and clear content to guide parents from discovering the nursery through to exploring a setting and booking a visit.